Alwin Choo is a B.I.T. Graduate from Coventry University in UK. He is also a dynamic and passionate entrepreneur who possesses the drive to succeed on a global scale. He has more than 18 years of sales and marketing experience under his belt, having been involved in marketing strategic planning, business development, and international market development of various businesses with diverse product and service offerings.

Alwin’s expertise in marketing has played an important role in the formulation of marketing plans and product strategies of ACE, which have contributed greatly to the widespread awareness of investment management services and fund products that ACE offer. His multidisciplinary knowledge as a result of exposures to a diverse range of businesses also allowed him to communicate effectively with prospective investors and project partners.

Most importantly, his work ethics and empathy have been strong inspiring factors for those who work with him. The willingness to go above and beyond and the spirit of putting “people first” that Alwin demonstrates have earned him a great deal of admiration from his subordinates, making him a true leader that lead by examples and inspirations.

BUSINESS DEVELOPMENT DIRECTOR

CHOO HONG WEE, ALWIN

BUSINESS DEVELOPMENT DIRECTOR

Alwin Choo is a B.I.T. Graduate from Coventry University in UK. He is also a dynamic and passionate entrepreneur who possesses the drive to succeed on a global scale. He has more than 18 years of sales and marketing experience under his belt, having been involved in marketing strategic planning, business development, and international market development of various businesses with diverse product and service offerings.

Alwin’s expertise in marketing has played an important role in the formulation of marketing plans and product strategies of ACE, which have contributed greatly to the widespread awareness of investment management services and fund products that ACE offer. His multidisciplinary knowledge as a result of exposures to a diverse range of businesses also allowed him to communicate effectively with prospective investors and project partners.

Most importantly, his work ethics and empathy have been strong inspiring factors for those who work with him. The willingness to go above and beyond and the spirit of putting “people first” that Alwin demonstrates have earned him a great deal of admiration from his subordinates, making him a true leader that lead by examples and inspirations.