Ace Media Network, one of Malaysia’s key players in the digital media, content and influencer marketing has launched KOMACI, a new micro-influencer platform that works faster, better and harder for brand marketers and influencers. KOMACI delivers focused, cut through influencer solutions backed by a robust app based management system and smart tools for effective campaign implementation, real-time tracking and data analytics.
“Influencer marketing is becoming a prerequisite for a lot a brands today.However, effective use of this platform essentially boils down to zeroing in on the right influencers for each brand. Relevance is everything. KOMACI allows users to sift and match like minded influencers and brand within minutes,”said Ben Wong, Chief Executive Officer of Ace Media Network.
“KOMACI is largely focused on curating a diverse portfolio of micro-influencers because like brands, influencers come in many different shapes and sizes. Cultivating micro influencers allows us to more effectively segment our influencers in an intelligent and value-added manner. So we can shape precise, relevant and goal specific strategies to get brand or campaign message across loud and clear,” added Wong.
Currently, KOMACI features 3000 local influencers that cover a wide cross-section of lifestyle categories and locations,”
Micro influencers who sign up with the KOMACI application can enjoy a “one-stop” shop for brand sponsorship opportunities that match up with their profiles, personal interests and audience. In addition, this smart mobile tool helps influencers track the status of their brand sponsorships, assignments, archives their performance records and has a built-in payment feature that automatically pays the influencers once their postings are approved. This is a big plus since this means influencers don’t have to wait 60 days from the end of a campaign to be reimbursed. The KOMACI app also provides a statement of accounts so influencers can easily keep a track of their earnings.
“In a pilot project for Air Asia’s Buy Now, Fly Now campaign, we were able to gear up within 3 days of receiving the client brief to deliver a solution featuring 30 influencers – a fast turnaround campaign that generated over 1.7million exposures with an above average engagement rate of 1.39%,” concluded Wong.
ABOUT ACE HOLDINGS BERHAD
ACE Holdings Berhad is an investment holdings company and the ultimate parent to the entities in the ACE Group of Companies. Since 1992, ACE Holdings has built a reputation for pioneering innovative business models, opening up new markets and categories, and pursuing mutually beneficial collaborations with renowned multinational corporations. This is made possible by its vastly talented and experienced team, who are dedicated towards evaluating and carrying out investment strategies founded on five market sustainability pillars – high-growth enterprises, high-yielding capital market instruments, well-defined strategies, sophisticated financial modelling tools, and market innovations.