Malaysia is in the midst of strengthening its digital infrastructure and ecosystem to help the nation achieve its digital economy status. Working in tandem with this aspiration is the newly set up Digital Content Connection (DCC), an organisation that is convinced Malaysia can transform to become a regional powerhouse for digital creativity.
In a special media presentation, its CEO, Dato’ Raja Aznil Raja Hisham explained that DCC is eager to bridge the current shortfalls within the creative content industry that have prevented many aspiring content creators from achieving their professional goals, and therefore, the country has not benefited from the huge resources available that could have strengthened the creative industry as a formidable wealth-generating growth sector.
“Funding, certainly, has been a primary area of concern which we are giving prominence to in our services to the industry. We don't want to see local talent going to waste simply from the lack of funds,” he said.
Among the key services provided by DCC include Funding Facilitation, Credit Financing, Private Equity Investment and Capital Management. However Dato’ Raja Aznil was quick to point out that there are also other areas where DCC has come forward to assist.
“While we want to market Malaysia as an ideal collaborative partner for creative resources and digital content, we also will be deeply involved in enhancing skills as well as technology to facilitate high-end production of movies, SFX, animation, games and mobile ICT graphics,” elaborated Dato’ Raja Aznil.
Highlight of the media presentation was the signing of a Collaboration Agreement between DCC and ACE Pictures to provide greater support for local talents especially in the film arena.
As part of the partnership, DCC will be responsible for establishing a support system to provide counsel in film project development for the filmmakers. ACE Pictures will review and fund eligible projects which fit the company's criteria – amongst others are elevated, characters-driven genres that appeal to global audience.
Commenting on the partnership, ACE Pictures’ CEO, Johnny Chang, expressed his excitement about the partnership, stressing that the combined strengths of DCC and ACE Pictures would be able to help bring more high-quality local projects to international audiences.
“ACE Pictures is glad to be given the first opportunity to consider funding projects that meet our criteria. We have always been aiming to push the boundaries. Through this collaboration, we hope to offer local talents not just another funding platform, but through our network of directors, producers and distributors especially in the USA, we want to work with local talents to further develop their projects and bring them to the international stage,” said Chang.
Digital Content Connection is headed by a group of highly and widely experienced individuals who collectively bring into the organisation some four decades of expertise in the creative field, including areas related to government policies, industry regulations and benchmarks.