Desmond Choong commenced his career in the commercial sector since year 2009. He was successful in establishing several businesses involving international trades, consumer goods and sustainable living products. Through his various entrepreneurial ventures, he has developed and maintained a strong working relationship with businesses alike in China and within the Asia Pacific region.

Desmond joined the ACE Group in year 2013. Over the years, he has demonstrated a strong drive to succeed by constantly on the lookout for new innovations and ideas. He was successful in accomplishing various tasks assigned by the management and delivered results exceeding their expectations. As a result of Demond’s openness in adopting to change, he advanced quickly within the organisation.

Desmond is currently responsible to assist the Group Director in matters pertaining to the Group’s investments and corporate resource strategy and provides recommendations with a view to further attract and expand the market segments serviced by the organisation. In addition to that, he helps build business development plans to enhance ACE’s offerings so that it remains relevant and competitive. On a day-to-day basis, Desmond also assists to monitor and manage the operations of the ACE Group.

ASSOCIATE DIRECTOR, INVESTMENT & STRATEGY

CHOONG CHUN HOU, DESMOND

ASSOCIATE DIRECTOR, INVESTMENT & STRATEGY

Desmond Choong commenced his career in the commercial sector since year 2009. He was successful in establishing several businesses involving international trades, consumer goods and sustainable living products. Through his various entrepreneurial ventures, he has developed and maintained a strong working relationship with businesses alike in China and within the Asia Pacific region.

Desmond joined the ACE Group in year 2013. Over the years, he has demonstrated a strong drive to succeed by constantly on the lookout for new innovations and ideas. He was successful in accomplishing various tasks assigned by the management and delivered results exceeding their expectations. As a result of Demond’s openness in adopting to change, he advanced quickly within the organisation.

Desmond is currently responsible to assist the Group Director in matters pertaining to the Group’s investments and corporate resource strategy and provides recommendations with a view to further attract and expand the market segments serviced by the organisation. In addition to that, he helps build business development plans to enhance ACE’s offerings so that it remains relevant and competitive. On a day-to-day basis, Desmond also assists to monitor and manage the operations of the ACE Group.